Events Are Projects
After producing events for a few years, I wondered what I could have done differently in college to better prepare for my future. There were not any Event Management degrees at Miami University.
I wasn’t sure what I wanted to do in college, so I opted for a general business major. I was a bit concerned that I didn’t have a focus. I don’t know how many times I was told it was better to be a master of one as opposed to a jack-of-all-trades.
It turns out, my general business degree was ideal; however, all my electives should have been in Project Management and City Planning.
An event is nothing more than executing a project. It has a definite start and finish making it unique from many business models. An event like the Bunbury Music Festival, requires us to build a small city for the weekend. It has everything from sanitation to emergency medical services.
The best event planners can see the big picture, but know how all the pieces fit together…and in what order. As an event planner, the master must be a jack-of-all-trades.
As a bonus, here is a way for taking on a project from Seth Godin. I really liked this idea especially when it comes to building consensus and raising money from investors: